Brand Manager Power Fashion Durban
About this role
Requirements
Relevant degree in marketing/brand 3+ years experience in marketing or branding Have knowledge of Merchandise Marketing calendar planning, Budget Administration, Digital experience, Marketing research, and proficiency in the Microsoft Suite with strong Excel Have an understanding of Retail, Customer service, Merchant Processes and Business acumen
Duties
Brand Marketing Communication Create and execute annual customer-centric, 360-degree strategic marketing calendar which attends to the sales funnel. Informed by Brand, Merchandise Dept, seasonal product trends, shopper behaviour, research insights, current trade and opportunities. Project Management Project manage the delivery of coordinated monthly campaigns: brief generation, product handovers, oversee strategic content creation (internal / agency), ensuring innovative on-brand and consistent communication through relevant media channels. Research: customer & competitor Initiate and manage internal and agency research to deliver relevant empirical brand health and customer insights, to advise strategy and grow customer knowledge. Use data to inform and action improvements to customer journey & experience, throughout all brand touchpoints. Reporting Build and present key performance and feedback reports for all marketing initiatives. Compile and collate seasonal post mortem report to provide feedback on marketing activity to relevant stakeholders and take action where necessary. Budget Management Manage and control allocated budgets to maintain expenditure and effective Marketing outcomes. Conduct a variety of financial administrative tasks to meet payment deadlines .button { border: none; color: white; padding: 10px 15px; text-align: center; text-decoration: none; display: inline-block; font-size: 20px; margin: 4px 2px; cursor: pointer; font-family: ""Arial""; font-weight: bold; } .button3 {background-color: #d71922 ;}