Step into the fast-paced world of Omni-Channel Marketing to execute Direct Marketing strategies & campaigns for our wide range of the biggest local & internal brands within the sports online space
Senior Marketing Coordinator - Online Retail | Sports
About this role
Requirements
Degree or qualification in related field (Marketing, BCom). Experience in CRM/Data-driven marketing 5+ Years working experience in similar position with a minimum of 2+ years proven leadership Understanding knowledge of streetwear and performance & the brands that exist within that space. Creative knowledge Skills: Reporting: Being able to understand & interpret data. Attention To Detail: Always doing quality checks, in all areas. Supplier Relationship Management: Maintain multi-brand relationships. Communication Skills: An excellent communicator who builds strong relationships with stakeholders and articulates ideas confidently. Organizational Excellence: Strong organizational skills with the ability to manage multiple deadlines and stakeholders simultaneously. Adaptable & Creative: Thrives in fast-paced environments, thinks creatively, and generates innovative solutions. Technical Proficiency: Proficient in Microsoft and Google Suite with Bloomreach, Monday.com and Asana. Behaviours: Business Insight - applies market and business insights in order to drive organisational objectives Communicates Effectively - conveys information and communicates ideas in a clear, concise and impactful manner Builds Effective Teams - forms, develops and leads a group of individuals toward the achievement of a common team objective Customer Focus - understands, anticipates, and meets the needs and expectations of customers Decision Quality - consistently makes timely, well-rounded and informed decisions Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems Optimizes Work Processes - assesses and improves the efficiency, effectiveness, and quality of various work processes Tech Savvy - leverages new technology to enhance productivity, improve problem solving, and support business growth Collaborative Spirit: Enjoys working as part of a team but is equally effective working independently. Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.
Duties
Research and Development of Bloomreach capabilities Conduct regular A/B testing of various emailer campaigns Direct Marketing: Emailer & SMS: Plan, build, test and execute for all events, campaigns, offers & sales. Website Storefronts: Plan & brief in the layout to ensure all relevant campaigns including current products are displayed aligned to the Marketing focus and/or strategies across own brand and partner sports brands. Reporting: Pulling & collating monthly emailer reports for performance feedback meetings. Campaign & Product Launches: Ensuring go-live dates are adhered to & the communication thereof. Precision Marketing: Working with the TFG Rewards Team to maximise our marketing efforts / reach. External & Internal Stakeholder Relationships: To ensure full reach, we communicate our new product launches, campaigns, offers and/ or sales with internal (TFG Rewards) and external (Mall Marketing) Marketing Teams. Briefing: Utilising monday.com & Asana - Design, CRM and promotion tasks are compiled & briefed to ensure full team visibility and ownership. External Brand Relationships: Working alongside the biggest local & internal brands such a Nike, adidas Originals, Puma to name a few by collaborating with their marketing teams to ensure their brand & campaigns come to life within our space. Quality Checks: Website display & functionality checks Team Work: Working closely with both internal Buying, Marketing & Omni Teams to facilitate the online execution of launches, campaigns, events etc.