Key Responsibilities:
Success in managing or strong experience in a subscription-based businesses, demonstrating strong revenue generation and customer retention capabilities.
Strong understanding of subscription metrics, cancellation analysis, and customer lifecycle management.
Exceptional commercial insight and negotiating ability
Ability to use data-driven insights to inform decision-making (with the analytics team).
Strong communication and presentation skills to communicate strategy and results to external and internal stakeholders.
Ability to collaborate effectively across different departments and functions.
Experience with subscription management platforms and relevant analytics tools.
Understanding of licensing models and/or legal contracts.
Researching, identifying and negotiating with key product benefit partners to agree mutually beneficial product offerings on the TFG Media subscription platform at optimal pricing to ensure strong, fast market penetration and a highly competitive offering.
Drive contract and licensing negotiations with key external partners (including international) across a wide range of industries including entertainment and technology
Track and report key metrics including cancellations, customer lifetime value, acquisition costs and benefit usage and identify areas for improvement.
Drive acquisition via digital marketing campaign and partnerships using customer segments and value propositions.
Retention initiatives including value bundling, personalisation, incentives and loyalty propositions
Drive revenue growth through acceptable profit margin (optimisation of pricing and expense management), customer upselling, cross-selling, and cancellation management.Drive strategy and vision:
Drive strategy and roadmap for subscription volume and revenue growth
Use customer data, industry research and consumer trends to improve consumer experience and subscription lifetime.
Collaborate cross-functionally across business portfolios:
Partner with business to ensure subscriptions initiatives are clearly represented and communicated including financial business cases for prioritization
Project Execution:
Execution of initiatives including go-to-market launch plans, and optimization recommendations
Ensure strategies are documented and strategy document is regularly updated
Regular reporting to internal key stakeholders and executives
Behaviours and Skills required
- Ability to effectively recognise and monitize market opportunities to ensure product and portfolio growth through creative and interactive platforms and campaigns
- Exceptional communication and people skills
- Strong drive to actively contribute to product brand growth, market share, and profitability
- Good judgement and forward -planning skills
- Flair for creativity and a high attention to detail
- To be a team player, driven and motivated
- Lateral thinker who brings fresh new ideas to the table
Qualifications and Experience
Must:
Business or legal related degree or commensurate experience
Digital subscription management or platform experience
Strong budget (P & L) skills
Experience with licensing models / contracts
Digital sales platforms & technologies
Preferred:
Digital entertainment industry knowledge
Loyalty program strategy and management insights
E-commerce experience
Preference will be given, but not limited to candidates from designated groups in terms of the Employment Equity Act.