Purpose: Lead Brights Hardware’s full omni-channel marketing strategy across stores, franchises and eCommerce. Drive brand growth, customer acquisition, retention and revenue across a leading Western Cape hardware and Do It Yourself (DIY) retailer. You will own the marketing function and deliver measurable impact on sales, profit and brand equity.
KEY RESPONSIBILITIES:
- Brand & Omni-Channel: Develop and execute integrated marketing plans across retail and digital. Manage campaigns, media and Return On Investments (ROI) reporting
- eCommerce & Digital: Grow online sales, optimise the customer journey and manage digital adverts and web platform.
- Product & Promotions: Turn technical product information into compelling campaigns.
- Drive promotional performance
- Customer & Public Relations (PR): Grow loyalty, retention and brand advocacy. Manage PR, agencies and key stakeholder relationships
- Leadership & Commercials: Lead the marketing team, own the marketing budget and report to the Chief Executive Officer and Executive Board on performance
- Manage social media marketing and content platforms (Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads, YouTube)
- Manage marketing automation, Customer Relationship Management and customer data platforms
- Manage eCommerce platforms and product information management systems
- Utilise Business Intelligence tools including Google Analytics 4, Power BI, Tableau and Looker Studio to track performance, report on ROI and inform omni-channel marketing decisions. Experience with retail ERP systems such as Kerridge K8, SAP, Microsoft Dynamics or Oracle will be highly valued.
KEY PERFORMANCE INDICATORS:
- Key Performance Indicators (Omni-Channel Focus)
- Revenue and profit contribution from marketing-driven initiatives (in-store + online).
- Customer Acquisition Cost (CAC), retention rate and lifetime value (LTV).
- eCommerce sales growth, conversion rate, average order value, and digital ROI.
- Brand awareness, equity and share-of-voice metrics.
- Campaign Return on Investments (ROI) and effectiveness across paid, owned and earned media.
- Loyalty programme enrolment, engagement and redemption rates.
- Media coverage quality and volume (PR value).
- Team performance, capability development, and retention.
- Budget adherence and efficiency of Advertising and Promotions spend.
- Net Promoter Score / customer satisfaction linked to marketing touchpoints.
REQUIREMENTS:
- 8-12+ proven experience in marketing management
- Marketing experience in retail/consumer brands, Hardware and Do It Yourself (DIY) is advantageous)
- Proven success in omni-channel strategy, eCommerce growth and performance marketing
- Strong skills in: Google Ads, Meta Ads, GA4, CRM tools, Excel, and reporting Commercial mindset with experience managing budgets, agencies and teams
- Min qualification: 3-year National Diploma or NQF level 6 qualification in same or related field.
- Postgraduate qualification in Marketing, Business Management, Digital Marketing or a related field is advantageous
- Valid driver’s licence
Kindly note that if you are not contacted within 2 weeks after the closing date, please consider your application unsuccessful.
We are committed to having staff that reflect the diversity of our nation we will conduct our recruitment and appointments in line with the Company’s equity targets and we are committed to improving our positions. The Company reserves the right to make changes to these terms and conditions at any time and for any reason.