Job Purpose
The Account Manager: Digital Performance is responsible for driving digital revenue growth, site traffic and return on marketing investment across paid media, CRM and performance channels for the Cape Union Mart portfolio.
This role translates strategy into commercially accountable execution, working closely with the performance agency, eCommerce team and internal stakeholders to optimise revenue contribution and conversion performance.
This is a revenue-driving role with clear commercial accountability.
Key Responsibilities:
- Paid Media Strategy & Execution
- Translate digital strategy into clear paid media briefs and execution plans.
- Oversee performance across paid social, paid search, display, retargeting and affiliate channels.
- Ensure campaign phasing aligns with trading priorities, stock depth and seasonal focus.
- Drive structured creative testing and optimisation frameworks.
- CRM & Retention Marketing
- Own strategy and execution across Email, SMS and WhatsApp channels.
- Develop segmentation, automation and personalisation strategies.
- Implement lifecycle journeys (abandoned cart, win back, post-purchase etc.).
- Track revenue contribution per CRM channel.
- Performance Analytics & Optimisation
- Monitor daily, weekly and monthly KPIs including ROAS, CPA, CVR, traffic, AOV and revenue.
- Lead A/B testing across creative, messaging and landing pages.
- Ensure accurate campaign tracking (UTMs, pixels, GA4 governance).
- Analyse conversion funnels and recommend optimisation improvements.
- eCommerce Collaboration
- Partner closely with eCommerce and merchandise teams to align paid strategy with stock and trading priorities.
- Review customer behaviour, sales data and on-site performance.
- Recommend landing page and merchandising improvements to improve conversion.
- Reporting & Commercial Insights
- Deliver weekly performance dashboards and monthly deep-dive reports.
- Translate performance data into actionable commercial recommendations.
- Present quarterly optimisation plans aligned to revenue growth targets.
- Budget Management
- Manage digital performance budgets.
- Monitor spend vs revenue contribution.
- Optimise efficiency and return on investment.
Key Performance Indicators (KPIs)
- Digital revenue growth
- ROAS
- Conversion rate
- Cost per acquisition
- CRM revenue contribution
- Traffic growth
- Budget efficiency
Requirements:
- A relevant undergraduate diploma or degree in Marketing, Digital Marketing, or a related field.
- Minimum of 2 years’ experience in a digital role, with a strong focus on digital performance, analytics, and measurable results.
- Strong numerical and analytical capability, with a performance-driven mindset rather than a purely creative focus.
- Strong paid media and CRM experience in retail or eCommerce.
- Advanced understanding of digital analytics and attribution models.
- Commercial mindset with strong numerical capability.
- Experience managing agencies and cross-functional teams.
Please note: The Cape Union Mart Group is committed to transformation. Appointments and promotions will be made based on candidates who best meet the requirements for the position. Preference will be given to candidates who will enhance the diversity of the team, aligned to our Employment Equity plan.