We are looking for a creative yet commercially driven eCommerce Co-ordinator to join our team. Reporting into the Conversion Manager, you will be responsible for planning, briefing, and delivering eCommerce campaigns and content that drive traffic into website conversions. As we expand into new markets, you will play a pivotal role in shaping how we communicate with new audiences and translate website campaign activity into measurable online revenue growth.
You will be responsible for coordinating and executing the end-to-end delivery of eCommerce campaigns across multiple African markets. You will work closely with trading, CRM, design, and digital marketing teams to ensure all website activity is accurately implemented, commercially effective, and optimised for performance.
A successful candidate will play a key role in the day-to-day operations of the eCommerce business, with a strong focus on conversion optimisation, promotional execution, customer journey improvement, and on-site performance.
Key Responsibilities
- Plan and manage the campaigns calendar across all active markets, ensuring activity is strategically aligned with priorities and seasonal peaks, ensuring campaigns, promotions, and product launches are accurately delivered across web platforms.
- Manage the end-to-end implementation of online campaigns including homepage updates, landing pages, promotional banners, merchandising placements, category content, and campaign go-live processes.
- Write and deliver clear, comprehensive briefs that enable the content, design, and trading teams to execute campaign activity to a high standard for web.
- Own the end-to-end delivery of web campaigns, from initial concept through to live execution and post-campaign analysis.
- Work closely with trading and merchandising teams to ensure products, pricing, promotional messaging, and campaign content are commercially aligned and accurately reflected in web
- Develop and oversee content strategies that convert qualified traffic to the site and support conversion across key landing pages and product areas.
- Set up, test, and manage promotional mechanics including discount codes, campaign rules, promotional messaging, and offer validation across relevant eCommerce platforms.
- Monitor site trading performance daily, identifying opportunities to improve conversion rate, average order value (AOV), customer journey flow, and campaign effectiveness.
- Analyse campaign and trading performance using analytics platforms, reporting on KPIs including revenue, conversion rate, sessions, AOV, engagement, and promotional performance.
- Support the optimisation of on-site customer journeys through A/B testing, landing page improvements, merchandising adjustments, and content enhancements.
- Assist with the launch and localisation of campaigns across new African markets, ensuring consistency in execution while adapting for local trading requirements where necessary.
- Collaborate with CRM, paid media, and performance marketing teams to ensure alignment between acquisition activity and on-site conversion strategy.
- Ensure all campaign activity is quality checked, accurately scheduled, and delivered on time with minimal site errors or customer friction.
Key Performance Areas
- Campaign launch accuracy and on-time execution
- Conversion rate improvement across campaign landing pages and site journeys
- On-time campaign brief delivery and launch calendar adherence
- Website traffic driven by campaign activity, measured by sessions and channel contribution
- Campaign conversion rate and revenue attribution
- Content engagement metrics including bounce rate, time on page, and scroll depth
- Project management and stakeholder satisfaction scores
- New market campaign launches and performance against local KPI targets
- Campaign reporting quality and actionable insights
- Cross-functional collaboration and operational efficiency
Skills & Experience Required
- 2+ years of experience in an eCommerce campaigns, content, digital marketing or conversion-focused role
- Strong understanding of online customer journeys, and conversion optimisation principles and a proven track record of planning and delivering campaigns that drive measurable commercial results
- Experience managing or coordinating online campaigns within an eCommerce environment
- Familiarity with website merchandising, promotional setup, landing page management, and campaign execution processes
- Experience using analytics tools such as Google Analytics (GA4), Looker Studio, or equivalent reporting platforms
- Strong commercial mindset with the ability to interpret performance data and identify revenue-driving opportunities
- Excellent organisational and project coordination skills with the ability to manage multiple campaigns simultaneously
- High attention to detail, particularly around promotional accuracy, pricing, and customer-facing content
- Strong stakeholder management and cross-functional collaboration skills
Desirable
- Experience working on Shopify, Magento, or similar eCommerce platforms
- Exposure to CRO methodologies, A/B testing tools, and website optimisation practices
- Experience coordinating campaigns across multiple international markets
- Understanding of CRM, email campaign execution, and performance marketing alignment
- Portuguese language skills (spoken and/or written) would be advantageous given our market expansion plans