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The Integrated Digital Campaign Lead is responsible for leading the digital execution of Pick n Pay’s marketing agenda, with the core focus on product and price promotional campaigns, and across functional campaign coordination across digital channels. This role ensures that Pick n Pay’s key commercial messages are brought to life effectively and consistently across all digital touchpoints, supporting customer acquisition, engagement conversion, and sales. The role sits at the intersection of trading, marketing, digital, media, CRM, app, web, and agency teams, ensuring campaigns are delivered seamlessly, on time, and in line with business priorities. You will play a key role in translating trade priorities into compelling digital campaigns that drive commercial performance, support brand visibility, and improve campaign delivery across the business.MINIMUM QUALIFICATION & PREFERRED
6–8+ years’ experience in digital marketing, with a focus on campaign execution
MINIMUM EXPERIENCE & PREFERRED
6–8+ years’ experience in digital marketing, with a focus on campaign execution
Proven experience within a retail and/or FMCG environment
Demonstrated hands-on experience delivering end-to-end digital campaigns
Proven team leadership capability, including managing and developing campaign or project teams
Strong cross-functional collaboration and stakeholder management skills
Experience working in high-volume, fast-paced environments with tight deadlines
Ability to manage multiple concurrent campaigns while maintaining quality and accuracy
Key Responsibilities
Team Leadership and Campaign Delivery Management
Lead, manage, and develop the Digital Campaign Coordinators responsible for supporting the execution of trade and campaign activity across digital channels.
Allocate campaign workload across the team based on priority, scale, business need, and team capacity.
Oversee day-to-day delivery of campaign coordination to ensure all projects are progressing according to plan.
Set clear expectations, roles, responsibilities, and standards of delivery for the team.
Provide coaching, guidance, and support to ensure all projects are progressing according to plan.
Review team outputs to ensure campaign briefs, timelines, assets, approvals, and handovers are managed to a high standard.
Act as the senior escalation point for campaign issues, delivery risks, resourcing challenges, and stakeholder concerns.
Build high-performing campaign delivery function that improves speed, visibility, collaboration, and execution quality across the business.
Trade Marketing Leadership: Product and Price
Own the digital execution of Pick n Pay’s trade marketing agenda, ensuring product, value, and promotional messages are translated effectively into digital campaign activity.
Partner closely with commercial, merchandise, category, and marketing teams to understand weekly, monthly, and seasonal trade priorities.
Ensure key products, deals, price promotions, and value messages are amplified effectively across digital channels.
Guide the team in interpreting trade briefs and turning them into clear campaign plans, digital assets, and execution requirements.
Ensure digital trade marketing activity supports key business priorities including revenue generation, promotional visibility, customer engagement, and conversion.
Maintain strong quality control over product accuracy, promotional messaging, and campaign consistency.
Integrated Campaign Planning and Coordination
Oversee the end-to-end coordination of digital campaigns from briefing through to delivery and post-campaign review.
Ensure campaign plans are clear, realistic, and aligned across all relevant stakeholders and channels.
Manage campaign workflows across content, media, social, CRM, app, web, and supporting digital platforms.
Ensure campaign milestones, dependencies, and go-live requirements are visible and actively managed by the team.
Drive integrated planning across business functions so that digital campaigns land cohesively and support broader marketing and campaign objectives.
Ensure campaigns are delivered with strong attention to timing, sequencing, consistency, and operational excellence.
Stakeholder and Agency Management
Serve as the key point of leadership for campaign coordination across internal stakeholders and external partners.
Work closely with marketing, trade, e-commerce, media, CRM, loyalty, content, design, digital product, and analytics teams to align campaign requirements.
Ensure campaign coordinators are working effectively with agency partners and internal teams to secure assets, approvals, timelines, and feedback.
Run campaign status meetings, planning sessions, and rollout checkpoints to maintain alignment across teams.
Escalate delays, bottlenecks, conflicting priorities, or quality concerns before they impact delivery.
Improve cross-functional ways of working to reduce confusion, duplication, and execution risk.
Digital Channel Integration
Ensure trade and campaign activity is delivered in an integrated manner across all relevant digital channels, including:
o Website
o App
o Email and CRM
o Push notifications
o Paid Media
o Organic and paid social
o Landing pages
o Promotional content placements
o Retail media and partner opportunities where relevant
Work with channel owners to ensure creative, messaging, timing, and campaign objectives are aligned by platform.
Support the tailoring of campaign assets and messaging to suit channel requirements while maintaining a consistent customer experience.
Campaign Governance, Process and Ways of Working
Establish and maintain best-practice campaign management process across the team.
Ensure all campaign activity is supported with clear briefs, timelines, status trackers, approval routes, and go-live checklists.
Improve how campaign delivery is managed by creating more structure, visibility, and accountability across the process.
Introduce and maintain operational routines that support strong execution, including prioritisation meetings, campaign reviews, resource planning, and risk tracking.
Drive process discipline across campaign planning and delivery to reduce missed deadlines, unclear ownership, and execution inefficiencies.
Support the implementation and usage of project management tools and workflow systems where required.
Performance Monitoring and Continuous Improvement
Oversee campaign delivery performance across the team and ensure campaigns are reviewed against objectives and KPIs.
Partner with analytics, BI, CRM, media, and digital channel teams to assess campaign effectiveness and identify areas of improvement.
Use campaign learnings to improve future planning, workflow efficiency, channel integration, and execution over time.
Closing Date: 16 August 2026
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